Case Studies
Equity Saved vs 6% Model: $58,000
Bentonville Equity Defense
Rock was a great fit for what we needed when selling our home. We have experience buying and selling real estate, including FSBO, but with our busy lifestyle, we wanted professional marketing, technology, and broad exposure without paying a traditional percentage-based listing commission.
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Our home sold at 96.3% of the offering price. With a $10,000 flat listing fee and total brokerage costs under 1.54% of the sale price, the model offered a meaningful cost advantage.
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Beyond the numbers, Rock is a man of faith who brings patience and a willingness to work with his clients.Â
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Whether you are an experienced seller or navigating the process for the first time, Rock’s flat-fee model is worth considering for the combination of professional support and cost efficiency.
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- Sellers opt to remain anonymous
Equity Saved: $14,585 vs. 6% Model               This sale was $569,500 on 5/31/2017
Fayetteville Flat-Fee Success
We will recommend Rock Florida and Realty EPIC to anyone even thinking of selling their home. The online marketing was such a perfect package that our house had a contract two days after it was listed. Because Rock doesn’t follow the traditional model, we saved almost $15,000! Rock took care of everything, including our endless supply of questions. Realty EPIC is changing the way Fayetteville does business.
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– Dr Ed & Katie Jackson
Sold: Oct 2026 | Capital leveraged back into the deal: $7800
Fayetteville Buyer Rebate
Rock has the skill and experience to make this huge decision go as smoothly and effectively as possible. We saved so much time and money while finding the perfect house for our needs. If you are looking for someone to help you find a house to make it your home, look no further than Rock.
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- Jeremy Williams
Case Studies
5 Digit Savings – Sell Then Build
Clay & Lori Goforth
Building a custom home on Dead Horse and cashing in equity to build another dream. Realty EPIC provided a transparent commission structure and digital document signing with a people-centric approach.
"Saved tens of thousands versus a traditional sale. The transparent structure and digital signing made everything seamless."
6 Days on Market
Total Fees: $9,250 (2.13%)
Saved $16,850
From West to East
Michael & Christy Walker
Sold their previous home and found a new one before it was even listed. Leveraged flexible service levels to maximize equity on both sides of the transaction.
"Found the next home more than three weeks before the seller planned to list. The flexible service levels saved us thousands on both ends."
Sold in -1 Day
Buying & Selling Fees Optimized
Saved $12,722
7 Months Before Getting Out of Dodge
Phil & Nelly Gerke
Generated massive attention four months before MLS listing without signs or address disclosure. Realty EPIC supported pricing, strategy, paperwork, and negotiations for a smooth sale.
"Attention four months before MLS without a sign or address disclosure. Smooth sale with full support on pricing and strategy."
Private Marketing Success
Total Fees: $5,000 (3.48%)
Saved $3,610
From the Masses
"Direct constructive honesty that made all the difference in our sale."
Lin Crider
"Online marketing so effective we had a contract two days after listing, saving almost $15,000."
Dr. Ed & Katie Jackson
"Creative methods for finding a home that others simply didn't offer."
J & K Williams
"Did what others said could not be done. A truly rule-changing approach for clients."
Joseph Barnes & Laura Polaski
"Flexible à la carte pricing and InvisAlist strategy got us exactly what we needed."
John & Tisha Patton
"Honest, servant-hearted guidance and tailored marketing that finds qualified buyers."
Adam & Rachel Gronwald
"21 days to contract at 97.8% of list price. Exceptional due diligence and interest."
Kirk & Beth Joyce
"Preparation, exposure, and a successful offer with clearer next steps and lower costs."
Libby & Martin Newman
"Attentive buyer representation and savings that changed the rules in our favor."